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NFT SUPER BOWL

NFTs have invaded mainstream pop culture and they are unstoppable. That reality is now plainly evident, if it wasn’t already. Around the Super Bowl, which is perhaps the most important cultural event in the United States, a slew of NFT projects popped up.

Now that is something important.

Some have compared NFTs to pet pebbles, describing them as a transient cultural phenomena that would vanish and be forgotten over time. Others contend that NFTs are a paradigm-shifting technology that has ushered in a new (and sustainable) creative economy. Whatever side of the debate you’re on, one thing is certain: the world of NFTs is rapidly expanding, and they’ll have a significant impact on society for at least the next few years.

The fact that the overall sales volume of NFTs in 2020 was only $94.9 million and it surpassed $23 billion is proof of that.

It’s vital to have at least a rudimentary understanding of where NFTs are now and how they’re being used to understand how art and art markets are evolving. With that in mind, a list of some of the most memorable NFT moments are compiled below, from Super Bowl LVI in 2022; which pitted the Los Angeles Rams against the Cincinnati Bengals at SoFi Stadium in California.

NFT Advertisements

NFT creators landed the most significant ad slots in Super Bowl. In their Bud Light Next campaign, Anheuser-Busch, one of the world’s largest and most profitable beverage businesses, included Noun glasses NFTs.

Some observers have referred to the commercial as “historic.” It was, but not because NFTs were included. Instead, the most significant aspect of this advertisement was how it was voted into being.

Companies rarely allow customers to decide on marketing methods or vote on the future of their businesses. Nouns, on the other hand, did.

In the end, the ad was created as a result of a proposal approved by the members of Nouns DAO in January 2022.

And who are the Nouns DAO’s “members”? People who hold a Noun NFT.  Individuals receive one vote for each Noun they own, implying that those who buy from Nouns have a say in the company’s direction and destiny. This is what actual community ownership means.

The proposal stated, in part, “In exchange for one Noun from Nouns DAO, a prominent beverage company will include Noun glasses in a 2022 Super Bowl commercial. Once the Noun is received, this brand will also change their Twitter avatar to feature Noun glasses.” Bud Light updated its Twitter profile photo to a Nouns NFT after the members unanimously voted in support of the proposition. It featured a pixel art character with Noun eyeglasses and a beer mug for a head.

While the long-rumored participation of the Bored Ape Yacht Club during the Super Bowl halftime show did not happen, much to the disappointment of NFT Twitter community, the popular project did make a brief cameo in eToro’s Super Bowl commercial. Coinbase, whose viral QR code commercial crashed the platform’s site, FTX (complete with a Larry David guest spot), and Crypto.com were among the other crypto companies to air commercials during the Super Bowl.

Attendees get NFT tickets

The NFL handed each fan who attended a personalized NFT Super Bowl ticket with their section, row, and seat number to commemorate the game. The NFL opted to offer consumers NFT versions of their tickets because of the success the organization had with its NFT offering throughout the remainder of the season, according to Robert Gallo, senior vice president of the NFL’s club business development. “We witnessed great success with this one-of-a-kind fan experience, which provided the momentum to continue this program throughout the postseason and ultimately at Super Bowl LVI in Los Angeles,” Gallo noted.

Gallo went on to say that ticket collection has a long and illustrious legacy of the NFL, and that NFTs are the next step in that growth. “Collecting ticket stubs has always been something our fans love to do, especially for the season’s biggest game, and offering customized Super Bowl NFTs allows us to enhance the gameday experience, while also enabling us to further evaluate the NFT space for future ticketing and event engagement opportunities,” he stated.

Screenshot of NFL NFTS via NFL

The NFL distributed over 250,000 complementary NFTs to fans throughout the season, and a limited number of NFTs were also available for purchase. The NFT Super Bowl tickets were created on the Polygon blockchain, a layer 2 blockchain that sits on top of the Ethereum network and consumes a fraction of the energy that Ethereum does per NFT.

The Super Bowl halftime show

The Pepsi Halftime Show was led by Dr. Dre and Snoop Dogg. As a result, millions of guests and home viewers will almost certainly come into contact with various types of NFTs in the following days. Why? Because when it comes to NFTs, Snoop Dogg is going all out. You can’t read about Snoop Dogg without coming across a long list of his most recent forays into the NFT realm.

Earlier this week, he made his latest album, B.O.D.R. (Bacc on Death Row), available on the blockchain. In addition, three exclusive additional tracks were included on his NFT LP version. Recently, Gala Music made the NFT Stash Box accessible (Feb. 9.).

Snoop Dogg issued a statement ahead of the launch expressing his views on the significance of blockchain and NFTs, stating that they are transforming the music industry and the role of artists inside it. “Blockchain tech has the power to change everything again and tip the table in favor of the artists and the fans, and we’re going to be right at the front of the pack with this Gala Music deal,,” he said.

And in the coming years, we’re likely to hear a lot more about Snoop and his NFTs. He stated earlier this week that he had decided to purchase the rights to Death Row Records, a label that has helped start many careers, including his own.

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